Events

Reach vs. Reality: insights-driven planning for 2027

Reach vs. Reality: insights-driven planning for 2027Learning & Networking
01OCT
OCT01
Thursday 1 October 2026
At 08:30 – 10:00
Havneholmen 33, 33 Havneholmen, 1561 København
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Learning & NetworkingConference/seminarTalk
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MediaCatch invites you to a breakfast seminar on what audiences actually see on social media and how that can affect media investment and brand strategy in 2027. Based on new results from their Gen Z panel, the session explores the gap between measured reach and actual exposure in the TikTok feed.

The seminar will cover

  • Reach versus real exposure
  • How Gen Z in Denmark is influenced by creator content on TikTok
  • Data from Sweden and Norway
  • Your brand compared with competitors’ visibility in the feed
  • How to turn these insights into concrete strategy

The morning begins with breakfast, and capacity is limited.

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