Join a hands-on masterclass designed for leaders in marketing, analytics and business who want to improve how their organisations make decisions based on data and AI.
The masterclass explores why more data and better dashboards don't automatically lead to better decisions. You'll learn to ask the right questions, define decision criteria and evaluate evidence – and crucially: how to combine human judgement with machine intelligence to drive meaningful business impact.
You will learn:
- Why data and AI alone don't guarantee better decisions
- How to distinguish business problems from analytical questions
- How to define and prioritise decision criteria
- How human judgement and machine intelligence complement each other
- To apply a structured framework to build your own Decision Criteria Catalogue
- To simulate real business decisions using the catalogue
Through practical exercises, you'll develop concrete tools to operationalise better decision-making in your organisation – and define one concrete change you can implement immediately.
Trainer: Matthew Brandt is a decision science practitioner with over a decade of experience helping organisations measure, learn and make better decisions. He specialises in connecting business, product and technical teams and has deep expertise in behavioural data, analytics, experimentation and decision frameworks.
