Bad habits are hard to shake, and Nicklas Brendborg sets out to explain why in this lecture. His starting point is that the fault doesn't lie with you: a whole army of researchers in the food industry works to make you eat more, and tech companies employ more researchers to keep you scrolling and streaming.
The lecture is a story about the individual against industry's top scientists, with brain scanners and high-tech laboratories on the other side. Brendborg argues the battle is not lost. Once you understand how the manipulation works and have the right tools, you can take back control. He is a PhD student at Rigshospitalet and author of the bestseller Gopler ældes baglæns, which has sold over 500,000 copies worldwide, and he promises a lecture full of storytelling and a strong grasp of science history.
